Anchor was one of Sri Lanka’s most loved brands. Their brand purpose to nourish the potential for every Sri Lankan to achieve their version of greatness.
We found one thing that was holding them back from doing so – that Sri Lankans often made excuses that held them back from doing the things they’re meant to achieve.
So we created this film that featured some of the most commonly used excuses that Sri Lankans make, hoping to hold up a mirror to society and making them aware of how these can get in the way. We then followed up with a series of films featuring successful Sri Lankans who followed a “No Excuses” mindset in order to achieve their goals.
We built a massive monument on Galle Face Green, Colombo’s city heart where everyone gathers on the weekends. The making-of was documented by The Guardian and was talked about all the in way in the UK
